All Rights Reserved || 2019

Created by Amanda Larson

C A R E E R

MARKETING MANAGER

Yala helps small businesses perfect their social media strategy via post design and scheduling. Powered with advanced AI, Yala knows the optimal times to schedule posts based on your specific audience and their behaviors. Yala helps schedule posts across all major social platforms, as well as design graphics to boost engagement. In 2019, Yala released its new video creator enabling anyone to create high quality, social-friendly videos in just a few clicks. A few of my many regular tasks included:

-Content Creation (Blogs, Guest Articles, Graphics, Downloads, etc.)

-Increasing Overall Brand Awareness

-Managing Social Media Advertising Agency
-Internal Customer Communication to Improve Adoption
-Social Media Management + Growth

-Recommending UI/UX Improvements

 

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LEAD MARKETER

Teacup helps small businesses launch successful, low-budget AdWords and PPC campaigns. This international startup allowed me to work with clients and employees across Europe as well as the United States. As Lead Marketer, I oversaw and implemented all marketing initiatives from strategy through completion. As with any startup, I wore many hats however my typical activities included:

-SEO Focused Blogging + Content Creation

-Brand Awareness within the Small Business + Tech Community
-Graphic Design (Infographics + Web Design)
-Email Drip Campaigns
-Social Media Management + Growth

-UI/UX Improvements for Sofware Design

 

CONSULTANT, BRAND + CONTENT CURATOR

FounderMade is an educational platform and executive summit series that helps entrepreneurs scale their businesses through mentorship, corporate financing, and strategic partnerships. As a startup, FounderMade grew exponentially from 2016-2017. As one of the first employees of this startup, my duties included:

-Increasing Brand Awareness
-Curating Brands + Speakers for Summits (Sales)
-Client Relations

-Event Planning Assistance

-Writing Content (Social Media, Web, etc.)
-Project Management for CRM Launch (SalesForce)

MARKETING + EVENTS DIRECTOR

Clareity is a SAAS and data security company specializing in the North American real estate industries. Founded in 1996, Clareity services over 850,000 real estate professionals daily. My role was directing and implementing all marketing activities. These duties included all initiatives to increase awareness of the brand and drive sales goals. Jobs included:

-Creating + Writing Content

-Amplifying Company "Voice"
-Brand Management
-Designing Collateral (Print + Digital)
-Email Campaigns
-Managing Internal + Customer Communication
-Social Media Management
-Public Relations (Writing Release + Media Contact)
-Event Planning + Conference Organization

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Phoenix International Raceway Logo
Allied Integrate Marketing logo
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INTERNSHIPS

Through college, I experienced a wide variety of internships with the intention to hone my skills whilst trying new things. I broadened my skill set while learning about different industries and the thrill of each. Thanks to these opportunities, I have experience in fashion, magazine writing, sports journalism, blogging, and the entertainment/film industry. Each internship served its own purpose in my life and I'm proud to spread that knowledge on to future work.

E D U C A T I O N

Spring 2016, One of first 14 people given a CED, certified event

designer, designation

CERTIFICATE, EVENT DESIGN

MPI + SAN DIEGO STATE UNIVERSITY

event design certificate event canvas

BA, JOURNALISM + PUBLIC RELATIONS

ARIZONA STATE UNIVERSITY

Class of 2013, Magna Cum Laude

walter cronkite school

CERTIFICATE, SPECIAL EVENT MANAGEMENT

ARIZONA STATE UNIVERSITY

Class of 2013

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SEMESTER ABROAD, ART + PHOTOGRAPHY

THE INSTITUTE AT PALAZZO RUCELLAI 

Spring 2013, Located in Florence, Italy

isi florence study abroad